Wed 20 Aug 2008
Website
Owners:
Make
your front page stand out
Your
front page is the most important page on your site. Make
it your most creative to get visitors attention right away
so they'll stick around.
No broken links
Make
sure you check your site before you upload so there are no
broken links.
Optimised graphics
Your graphics
should enhance your page not slow down your page. All bloated
images should be scaled down before uploading your site.
Content
Your site should
be as informative as possible, make sure you have plenty of
information pertaining to your area of expertise.
If you need your website designed professionally, TRM Web Design
can help. Please give us a call or email us. See the bottom
of any page on this site for contact details.
Easy navigation
Visitors
should be able to find any part of your site with ease and
not get lost in the process.
Contact
details - (if
applicable to your business)
Post your e-mail, phone and fax
information on every page of your site to make it easy for
your visitors to get in touch with you.
Search box - (if
applicable to your business)
A
search box will make it much easier for visitors to find what
they're looking for.
Spelling
Make
sure you proofread each page and correct any spelling errors
on your site.
Search engine
optimisation
Your
pages should be formatted for the search engines properly
before you upload your site. Remember a key point with this
one, if you budget for a site make sure you budget for a
good promotional campaign.
Colour scheme
Build
your site around a two or three color scheme that is easy on
the eye and appealing to the eye.
General Business
Tips: Courtesy
of www.tipsfromthetop.com
Market, market, market!
This is your big break. Your competition is scared of spending
money to market their business. They are occupied with internal
issues. Strike now. Build ROI models for marketing, research,
and advertising. Smart managers use soft media demand to cut
through the clutter and get real bang for their money. More
help on pay per click marketing can be seen on www.ppcrevenue.co.uk.
Here you will be able to see how to get maximum exposure for
your site
Grow vertically
Low on marketing cash? Set your target
tighter. Do some research and focus on a smaller region,
market segment, or customer size and grow out from there.
You can focus on specific verticals that need and appreciate
the fact that you understand the nuances of their industry
and their business.
Go down market
Maybe your technology is too complex to
integrate into a Fortune 500 company. How about tweaking it
for a smaller enterprise. Like the tip above, this is the marketing
equivalent of becoming a bigger fish in a smaller pond. Do
it and dominate. You can leverage the success into new business
faster.
Focus
Think hard. What can you do fastest to bring
an immediate, measurable result to your customer? Maybe it's
not what got you into your business initially. Assess your
prospects through this speed lens. Dump the ones who can't
keep up, double your efforts and resources with the ones who
can.
Fire bad customers
Some weeding out is necessary and that includes
customers. Does that surprise you? Don't work for customers
who aren't profitable or don't help you improve your business
process. They drain resources and they will drop you as soon
as they get a better deal elsewhere. Implement a process to
determine real money customer value.
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